Men and women speak different languages. Not literally, but figuratively.
What’s that have to do with anything? Simple: 95% of repair technicians (mechanics) are men. No wonder women often feel puzzled at the repair shop. If you work at an auto business or are a woman who has visited a repair shop, read this article. Here are the top five reasons why women aren’t super excited when visiting a repair shop:
Degrading posters
Like I said, most mechanics are men. Lots of shops are fans of pin-up models. This is totally inappropriate to hang these types of pictures inside your auto business. Want to be perceived as a professional? Take it down.
No Acknowledgement
How do you feel when you visit an unfamiliar business, and no one helps you? The longer you must wait in silence, the more anxious or angry you get. Speed is important, but so is quality. We all want to be seen.
Restroom Hasn’t Been Cleaned
Men and women can have different concepts of what “clean” means. I’m simplifying — some men are clean, and some women are NOT. Sure, OK, but keep that bathroom impeccable, all customers appreciate this.
Explain Auto Repairs Simply
Has a doctor ever explained a diagnosis in complicated medical terms that went flying over your head? Yes, most of us have experienced this, and it’s irritating.
It’s the same when going to the repair shop. Mechanics must read the room and check in with your customer to see if they are following, If not, take it down a technical notch, and speak simply.
Waiting Area
Women arrive at repair shop many times with a child in tow. More and more men choose to be stay at home parents, too (which is awesome); but this article is about relating with women, so I’m choosing to focus on them.
Consider both women and children use the waiting area. Coloring books and crayons for kids is appreciated. If kids get bored or antsy, they might throw a temper tantrum, and its important that the floor is very clean.
Over two-thirds of repair shop customers are women. Listening to them and responding to their preferences, makes a huge deference.
